Frames

Designer Frame Lines

Our extensive inventory of over 2,000 frames includes these designer lines: Adidas, Calvin Klein, Carrera, Christian Dior, Chloe, Converse, Flexon, Joseph Abboud, Juicy Couture, Lafont, Morel, Nike, Nine West, Oakley, Oliver Peoples, ProDesign, Ray-Ban, Safilo, Silhouette, Ted Baker, Tiffany & Co., Tommy Bahama. We also carry a vast selection of sunglasses and children's designs.  Our caring and experienced staff are ready to expertly assist you with frame selecting, adjustments, and repairs - no appointment is necessary.

Choosing the Right Frames

Glasses say so much about your personality and personal style. At Helmus Optometry, we are happy to work with you in selecting frames that complement your features. Our experienced optometry professionals work closely with you to select the proper frames to fit your budget as well as your cosmetic, lifestyle, and vision needs. While working with our experienced staff enables you to select the appropriate frames, we invite you to learn more about which frame styles complement various face shapes.

Select Your Frames

Square

A square face is often characterized by a strong jaw line, a broad forehead, and a wide chin and cheekbones. The width and length of the face are close to being equal. Frames should be selected to make the face look longer and to soften the square angles of the face. Choose frames that are slightly curved (like an oval shape) and that have more horizontal than vertical real estate.

Oval

The oval face is identifiable by its balanced proportions. The forehead is slightly wider than the chin and cheekbones are high. Frames should complement the natural proportions of the oval. Choose frames that are wide or wider than the broadest part of the face and that follow your brow line. Often, diamond or rectangular shapes work best for oval shapes.

Oblong

Although fairly similar to an oval shape, an oblong face is longer than it is wide. The ideal frames will shorten the face by creating a break in the length of the face. Choose frames that have depth and a low bridge to shorten the nose. Try frames that are round, deep, have low-triangle shapes, or that have strong vertical lines.

Round

A round or full face is characterized by having the same width and length. For round faces, frames that add length to the face often work best. Frames that lengthen the face are typically angular, narrow and are wider than they are deep. It is best to avoid round style frames as these will exaggerate the roundness and curves of the face.

Heart

A heart shaped face looks like a heart or a triangle with the point facing down. The forehead is very wide and cheekbones are high while the face narrows towards the chin. Counterbalance the narrow chin by choosing frames that are wider at the bottom. Generally, light colored and rimless frames work best, although aviator, butterfly and low-triangle styles also work well.

Triangle

A base-down triangle face has a narrower forehead with full cheeks and a broad chin. To offset a broad chin, select frames that widen at the top. Great selections include frames that have heavy color accents and detail on the top part of the frames. Cat-eye shapes also work well to add width and emphasize the narrow upper part of the face.

Diamond

A diamond shaped face is often characterized by high, dramatic cheekbones with a narrow eye line and jaw line. This shape is the rarest of all the shapes. Oval frames that are soft in style typically work best to highlight the eyes and cheekbones. Select frames that have detailing, distinctive brow lines, are rimless or a cat-eye shape for best results.

  • Round Rectangle (Wire) Rounded Square Square
  • Modified Oval (Wire) Rectangle Cat Eye Squared Cat Eye
  • Oval Modified Round Modified Oval Wayfarer
  • Aviator

Square Face

A square face is often characterized by a strong jaw line, a broad forehead, and a wide chin and cheekbones. The width and length of the face are close to being equal. Frames should be selected to make the face look longer and to soften the square angles of the face. Choose frames that are slightly curved (like an oval shape) and that have more horizontal than vertical real estate.

Oval Face

The oval face is identifiable by its balanced proportions. The forehead is slightly wider than the chin and cheekbones are high. Frames should complement the natural proportions of the oval. Choose frames that are wide or wider than the broadest part of the face and that follow your brow line. Often, diamond or rectangular shapes work best for oval shapes.

Oblong Face

Although fairly similar to an oval shape, an oblong face is longer than it is wide. The ideal frames will shorten the face by creating a break in the length of the face. Choose frames that have depth and a low bridge to shorten the nose. Try frames that are round, deep, have low-triangle shapes, or that have strong vertical lines.

Round Face

A round or full face is characterized by having the same width and length. For round faces, frames that add length to the face often work best. Frames that lengthen the face are typically angular, narrow and are wider than they are deep. It is best to avoid round style frames as these will exaggerate the roundness and curves of the face.

Heart Shaped Face (or Base-up Triangle)

A heart shaped face looks like a heart or a triangle with the point facing down. The forehead is very wide and cheekbones are high while the face narrows towards the chin. Counterbalance the narrow chin by choosing frames that are wider at the bottom. Generally, light colored and rimless frames work best, although aviator, butterfly and low-triangle styles also work well.

Base-down Triangle Face

A base-down triangle face has a narrower forehead with full cheeks and a broad chin. To offset a broad chin, select frames that widen at the top. Great selections include frames that have heavy color accents and detail on the top part of the frames. Cat-eye shapes also work well to add width and emphasize the narrow upper part of the face.

Diamond Face

A diamond shaped face is often characterized by high, dramatic cheekbones with a narrow eye line and jaw line. This shape is the rarest of all the shapes. Oval frames that are soft in style typically work best to highlight the eyes and cheekbones. Select frames that have detailing, distinctive brow lines, are rimless or a cat-eye shape for best results.

This is a general guide and is only intended for reference. Our experienced and trained staff will assist you in selecting frames what work best for your lifestyle.

Testimonials

  • This was my first time getting glasses & I was very pleased with how lovely the staff was! In addition, all of my questions were answered thoroughly & I loved how in-depth my prescription was described to me. The selection of glasses is wonderful! Love, love, love Helmus Optometry! 

    - Andi V.
  • My experience with Dr. Joann Helmus and the team at Helmus Optometry was excellent from start to finish. Office staff were kind and professional. I was confident in the quality and thoroughness of Dr. Helmus' exam. I have already recommended the practice to others. Many thanks to Helmus Optometry for the excellent care!

    ...
    Read More - Grace B.
  • For over twenty years I have seen Dr. Joann Helmus annually as my optometrist. The very high standard of service and technical knowledge of both doctor and staff has never wavered. Consistently modernizing their examination equipment in providing the most up-to-date exams and accurate prescriptions. Their selection of eyeglass frames is most complete range of style choices. The staff are very knowledgeable of insurance allowances, and discussed with me the many options available. Have many times and will continue recommending this outstanding optometric office to family and friends.

    ...
    Read More - Michael W.
  • Great optometrist. Fast and quality service always.

    - Logan K.
  • Extremely professional, kind, helpful, staff from top to bottom! Exam was thorough and well diagnosed. Best glasses fitting ever, and that is with progressives. Quick service. I feel staff is very knowledgeable and willing to go to any extent to spend time with you and be helpful. Just moved to Davis and this is a great find. Highly recommend!!

    ...
    Read More - Sally D.
  • My family have been coming here for years! Always exceptional service and spend the time to figure our insurance coverage details. Highly recommended!!!

    - Pete K.
  • Everyone was so nice and accommodating. Dr. Helmus was very sweet and took the time to really talk to me like a person and not just another dollar sign. They also had a nice selection of glasses in many different styles and price ranges. Most insurance policies are covered here as well. Definitely a plus! They'll always have my business! 

    ...
    Read More - Allyson C.

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Hours of Operation

Monday

8:00 am - 5:45 pm

Tuesday

8:00 am - 5:45 pm

Closed for staff meeting 11:00-11:50

Wednesday

8:00 am - 5:45 pm

Thursday

8:00 am - 6:00 pm

Friday

8:00 am - 5:45 pm

Saturday

8:00 am - 3:00 pm

Sunday

Closed

Monday
8:00 am - 5:45 pm
Tuesday
8:00 am - 5:45 pm Closed for staff meeting 11:00-11:50
Wednesday
8:00 am - 5:45 pm
Thursday
8:00 am - 6:00 pm
Friday
8:00 am - 5:45 pm
Saturday
8:00 am - 3:00 pm
Sunday
Closed

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